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Privacy Policy

Last updated: 28 November, 2023

This Privacy Policy describes what personal data we, Hostages and Missing Families Forum collect and process, why we collect it and how we use it, regarding individuals (“Users” or “you”) who use the Site (as defined in the Terms of Use) and/or purchase products and services via the Site. It also describes how you may exercise your rights in regards to  such data held with us.
Please read this Privacy Policy carefully and make sure that you fully understand and agree to it. You are not legally required to provide us with any personal data, and may do so (or avoid doing so) at your own free will , but without it we may not be able to provide the services. Your visit or interaction with us, including purchasing products and services, will be deemed as your consent to the processing of your personal data for the purposes detailed in this Privacy Policy. 

1.What data do we collect, how do we collect it, and how do we use it?

We collect personal data regarding the Users. Such data is typically collected and generated through your interaction with us, through automatic means, directly from you, or from other third parties. Specifically, we collect the following categories of data (which, to the extent it relates to an identified or identifiable individual, will be deemed “personal data”):

  • Personal data received from you - Such as contact details, including name, telephone number, address, email, and any other information that might be relevant for your user of the Site or for the purchase process. We may collect this data directly from you, as you provide it voluntarily through any form, your purchase process. 

  • Data automatically collected and generated - Such data mainly consists of connectivity, technical and aggregated usage data, such as IP addresses, data regarding the device, operating system, browser version, and locale settings used when interacting with any of the forms, the cookies and pixels installed on such device and your activity (clicks and other interactions) in connection with your use of the Site.

  • Data received from other third parties.​

We use personal data as necessary for the performance of the Site and sale activities (“Performance of a Contract”); to comply with applicable law (“Legal Obligations”); and to support our legitimate interests in maintaining and improving our offerings, understanding how the site  is used, optimizing our marketing, advertising, service and support operations, and protecting and securing you, ourselves and our services, as well as members of the general public (“Legitimate Interests”).

Specifically, we may use personal  data in order to provide you the services offered via the Site (such as purchase of products, support etc.), to communicate with you regarding such processes, and to communicate with you through newsletters distributed by any means. We may also use it to manage risk and enhance our security and anti-fraud measures, and to create aggregated statistical or inferred data regarding Users, for further development and improvement of our offerings, or for our future use, to comply with our contractual and legal obligations an requirements, or any other lawful purpose or other purpose you consent to in connection with your use of the Site. 

If you reside in a territory governed by privacy laws which determine that “Consent” is the only, or most appropriate legal basis for processing your personal data (e.g. Israel), then your use and purchase of products will be deemed as your consent to the processing of your personal data for all purposes detailed in this Privacy Policy. If you wish to revoke such consent, please contact us by email at, In such case, we may not be able to process your purchase.

We will never sell your personal data, regardless of their place of residence.

2. Where do we store your data?

Your personal data will be maintained, processed and stored by the Forum in Israel  and in additional locations in which we operate.

The Forum is located in Israel, which is considered by the European Commission and the United Kingdom Secretary of State and Swiss Federal Data protection and Information Commissioner (FDPIC), to be offering an adequate level of protection for the personal data of EU Member State residents.

While data protection laws in certain jurisdictions may be different than the laws of your residence or location, please know that the Forum and/or its affiliates and Service Providers (as discussed below) that store or process your personal data on our behalf are each committed to keep it protected and secured, in accordance with this Privacy Notice and industry standards, regardless of any lesser legal requirements that may apply in any jurisdiction.

For data transfers from the EEA, the UK and Switzerland to countries that are not considered to be offering an adequate level of data protection, we and the relevant data exporters and importers enter into Standard Contractual Clauses as approved by the European Commission, UK Information Commissioner’s Office, and the FDPIC (as appropriate). 

3. For how long may we keep your data?

We will retain your data for as long as necessary and as determined by us. The information will be kept, including, for the purposes listed, in accordance with the applicable law.

Please note that except as required by applicable law, we will not be obligated to retain your personal data for any particular period, and we are free to securely delete it for any reason and at any time, with or without notice to you. If you have any questions about our data retention policy, please contact us by email to

4. Who has access to your data?

In certain instances we will disclose your personal data to third parties, as described below:

  • Third-party service providers: companies that perform services on our behalf and complementary to our own (e.g. data hosting, analytics, advertising and marketing, data and cyber security, user engagement services, e-mail distribution and monitoring services, text messaging services, and our business, legal and financial advisors) (collectively, “Service Providers”);

  • Legal Compliance: in exceptional circumstances, we may disclose or allow government and law enforcement officials access to your personal data in order to comply with applicable law or any obligations thereunder, including cooperation with law enforcement, judicial orders, and regulatory inquiries. Such disclosure or access may occur if we believe in good faith that: (a) we are legally compelled to do so; (b) disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, fraud, or other wrongdoing; or (c) such disclosure is required to protect the security or integrity of our products and Services;

  • In connection with an asset sale, merger, bankruptcy, or other business transaction;

  • To enforce any applicable terms of service;

  • To ensure the rights, interests, safety, health and security of the Forum personnel and users.

For the avoidance of doubt, we may share your personal data in additional manners, pursuant to your explicit approval, or if we are legally obligated to do so, or if we have successfully rendered such data non-personal and anonymous.

5. How do we secure your data?

We implement current systems and procedures for data security. While these systems and procedures reduce the risks of unauthorized intrusion, they do not provide absolute security. Therefore, we do not guarantee that your data will be completely immune from unauthorized access to the information stored on it.

6. Cookie & Tracking Technologies Usage

We may use "cookies"  and other technologies for our regular and proper operation of the form or any other website, and tracking, analytics (such as Google Analytics, for more information regarding Google Analytics including opt-out option please visit Google Analytics website available at: and personalization purposes, including to collect statistical data about the use of the site, to verify details and for information security purposes. We may even use cookies originating from third parties which are intended for displaying ads regarding products or services based on your various interactions with those services.


The following is a list contains the current Cookies used by the Site, the list may change at any time and without notice:

Cookie Name



Cookie Type


Used for security reasons




Used for security reasons




Used in connection with user login

12 months



Used to indicate the system from which the site was rendered

1 minute



Used for system monitoring/debugging

3 months



Used for system monitoring/debugging




Used for cookie banner parameters

12 months



Used to identify logged in site members




Used for security and anti-fraud reasons




Used for system effectiveness measurement

30 minutes



Used for stability/effectiveness measurement

12 months



Used on multilingual websites to save user language preference

12 months


Please note that we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser or mobile application, however, most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or to block or remove cookies altogether.

7. How can you access your data or request to delete it?

If you wish to exercise your right (to the extent available to you under applicable law) to request access to your data, to correct it, to delete it or to port it, or to restrict or object to its processing, please send us an e-mail to, and we will respond within a reasonable timeframe and in accordance with applicable laws.

Please note that we may require additional information, including certain personal data, in order to authenticate and process your request.

8. Will this Privacy Policy be updated?

We may update this Privacy Policy to reflect changes in our privacy practices. If we make any changes that we deem as “material”, we will notify you (via this page). We encourage you to periodically review this page for the latest data on our privacy practices.

9. What if you have any questions?
If you have any questions regarding this Privacy Policy, our data practices or the security of our services, please feel free to contact us at:

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